"The new normal, the textile industry of the original traditional advantage is being gradually weakened, science and technology, fashion, green will become the new labels for China's textile industry, and textile and garment enterprise restructuring strategic way of competitive advantage. On the basis of long-term accumulation of technology and scale advantage, the design will be melting technology innovation, fashion and the ecological concept in the integration of new productivity, create new consumer demand and business growth." Held in guangdong humen on August 25, "the 38th (2018/2019 autumn and winter) Chinese popular fabrics for review," and "2017 China international fabric design competition" review meeting, said Li Bingong, director of the national textile product development center.

The event sponsored by the China textile industry association, China textile information center, the national textile product development center, China council for the promotion of international trade branch of textile industry, textile industry vocational skills appraisal guidance centers, China fashion colour association, Frankfurt exhibition (Hong Kong) co., LTD and other units to undertake together.

More than 4,300 fabric awards stand out

Review site brings together more than 4300 copies of the fabric product, from China, England, Pakistan, Turkey, South Korea, Japan, China Taiwan and Hong Kong, China and other countries and regions more than 500 textile fabrics enterprises, product applications covering men's, women's, children's wear, casual wear, sportswear, jeans, shirt and underwear consumption terminal. Product category covers cotton, wool, hemp, silk, chemical fiber, printing and dyeing, knitting and filament weaving.

Competition sets the gold, silver, bronze and best prize, the best materials, best colour application pattern of creative prize, the best technology innovation award, best market application prize, the best cotton spinning quality, the best cotton bamboo union science and technology innovation, day application of new type fiber product development award, amounting to 215000 yuan worth of bonus.

It is understood that the participating enterprises in this contest together more than 800, the evaluation product accumulates more than 10,000 copies. This review, under the rigorous selection and impartial evaluation of the jury, 29 awards from the stand out, has a "1000 face money" potential.

The winners will be announced in September on the official website of Chinese popular fabrics, official WeChat and related industry media. The award ceremony will be held at the Shanghai national convention and exhibition center in October. Award-winning products, meanwhile, also will appear in a creative way appearance "China international textile fabric &accessories expo (winter)" (Intertextile) "popular trend release area" and "Chinese popular fabrics" booth.

Be worth what carry is, on the basis of conventional event, the organizers with American Cotton (Cotton Incorporated (nasdaq: PCLN - news), jointly set up the best Cotton spinning quality, the best Cotton spinning technology innovation, and jilin chemical fiber group co., LTD., day bamboo union jointly set up "application day bamboo union the new textile fiber product development award".

Among them, the establishment of the cotton textile product award, further deepened and promoted the product development and cotton spinning technology application in cotton spinning subdivision. The competition has collected over 600 pieces of high-quality cotton spinning innovation products from nearly 150 enterprises. "Event by cotton fabrics and cotton innovation trend of injection and guiding the product promotion, for the development of cotton textile industry has injected new ideas, provides the technical promotion direction, and the fusion fashion design thinking to promote a function, handle and delicate appearance, fit new market application in the field of cotton products, high quality, high added value to meet the consumer demand of more fashion conscious and lead the new fashion of the cotton spinning products." "Said Lin bei, a senior customer manager at U.S. cotton.

Day bamboo to declare the fabric contains jilin chemical fiber group co., LTD. The main fiber products, and application in material, organization design, innovative style handle, design and color in accordance with the popular trend today. Day bamboo league secretary-general Kang Zhihai said: "the award aims to encourage the fabric development enterprise give full play to the advantages of jilin chemical fiber group fiber products performance, widen the terminal applications of fiber products, with good product quality and market potential, to join hands in fabrics enterprises and clothing brand, create a new situation of the jilin chemical fiber group fiber product development."

Fashion index and market fit are constantly improving

The Li Bingong, director of the national textile product development center, xiamen chicken fly clothing design co., LTD., design director Ceng Fengfei, Chen Baojian, chief engineer of national textile product development center, American cotton Chen Yingqi senior marketing manager in the company, guangdong racist clothing, industry executive chairman and a limited liability company design director Deng Zhaoping, dongguan yishion group co., LTD., design director xiao-ping huang, director of the French brand Ebahir design spring river, anta sports goods co., LTD. Clothing development studio manager jing-chuan li, the textile and clothing trends outlook, deputy editor fayfay clothing co., LTD., dongguan aoying era, creative director li yong, American cotton Lin Bei senior customer manager in the company, li ning sports goods co., LTD., Beijing clothing research and development department manager mixed, Beijing textile holdings co., LTD. Science and technology development, the former minister MuAiQin GIOIA PAN apparel co., LTD., Beijing GIOIA PAN brand founder GIOIA PAN, brady hundred rui trading (Beijing) co., LTD. Design director beauty berry, Shanghai the top clothing co., LTD., general manager and design director martial kay, na li Luo Di creative director Michael bond deal, to fashion co., LTD. Director of visual li-wei zhang 18 heavyweight higher-ups composition contest judges, textile and garment industry in a professional eye on the basis of evaluation standards on the contestant fabrics in product development, application of science and technology, fashion, fashion creative concept, color pattern application, the performance of the market value and so on has carried on the comprehensive consideration, pulse product innovation.

To facilitate the evaluation of the work, each piece of fabric in the site has its own unique identification of the "genetic code" label. In addition to the product number, the parameters of the label include: fabric composition, new material composition, fabric structure, textile technology, dyeing and finishing technology, function and fabric style description, etc.

Fayfay before review for "2018/2019 autumn and winter textiles fashion trend in China" "trend to tribe", "the original rural test", "the old spirit" and "retro new future" four topics for the professional interpretation, to provide professional guidance and product development direction of the trend analysis of Suggestions.

18, review each of the selection Angle of focused, textiles development experts pay attention to examine the fabric design products in material application, organization structure design, production and technology of performance; The color and trend research experts focus on the performance of products in color and color matching, popular materials and styles, etc. Clothing brands and designers focus on the application performance and market potential of the products in the ready-to-wear area. Purchasers focus on the comprehensive performance and market potential of the products.

But no matter from what Angle, the judges agreed that, under the impetus of the competition, China's fashion fabric and market degrees, for all areas of the downstream designers provide more design inspiration. "I was impressed by a lot of jacquard, lace and functional fabrics," says pan. "I could feel the thought of the designer in it." MuAiQin is highly progress of sportswear fabrics, she said, fashion fabrics need to be on the basis of conform to the trend are welcomed by the market, consumers now more and more pay attention to the functional clothing, and functional are given by the fabric. The sportswear is not only becoming more and more fashionable, but also more functional research and development, which is very good. Ceng Fengfei shock by site category rich fabrics, he said, competition shows fabrics both fashion and is not the lack of practicability, represents the latest trends, for designers next season product development provide more design inspiration. Due to the excellent work too much, the judges say cannot choose, beauty berry said, hope to set up more awards contest next year, while giving more outstanding works to encourage, also provide more choices for designers.

At the same time, the judges have given a lot of advice to the designers. Fayfay said that all areas of works from the perspective of the trend has progress, each fabric has a life, has its existence value, hope in the future trends and fabric designers at design time it can be combined more closely. Mr. Zhang believes that the fabric designer will need to be upgraded in the future. According to wu, designers can bring more surprise to the eyes and senses if they start developing designs from the trend and appearance level.

Relying on the advantageous linkage industry chain collaborative innovation

In recent years, in order to promote the clothing industry from manufacturing to the creative industry, fashion industry, transformation of art industry, to improve the core competitiveness, humen town government made many efforts, such as the support from the China textile industry association, "humen clothing industry collaborative innovation center" was established, covering the national textile fabrics pavilion humen branch and so on ten big service platform, collected more than 100000 pieces of fabric sample, fabric information more than 500000, provides more than 1000 enterprises with nearly 30000 test report. In addition, in 2012, humen and west firewood, zhili and other seven important domestic industry cluster, jointly launched "transformation and upgrading of textile and garment cluster and collaborative innovation alliance", to promote the humen clothing enterprise docking with the high quality fabric production enterprises set up a platform of cooperation.

It goes without saying that as the pioneer of China's textile and apparel industry cluster, tiger gate has participated in and witnessed the creation and growth of "Chinese popular fabrics". This time, the "Chinese pop fabric shortlist" is settled in the tiger gate, which is also crucial for the competition and influence of the garment industry. Dongguan humen town people's government, said deputy mayor Huang Peimin contest to help make humen "fashion, brand value and ecological integration" of the new image, brand culture construction of humen industry competitiveness and product design creativity, promote the industry sustainable development is of great significance.

"We hope that the tiger gate clothing enterprises will seize the opportunity to grasp the trend of fabrics in a timely manner and conduct in-depth docking with the quality fabric enterprises. Humen will be held in the meeting as an opportunity to strengthen exchanges and cooperation with various fabrics industry cluster, push the humen clothing industry to develop in the value chain, and strive to become a fashion source." "Said huang.

The interaction and docking mentioned by huang peimin is a highlight of the competition. On August 26, tiger gate clothing industry management committee organized more than 200 local clothing apparel enterprises to the review site to conduct docking activities. In the sea of fabrics that represent the latest trends, fashion designers have carefully selected fabrics and submitted relevant information to the organizing committee. "For good fabric, as long as good product number, the follow-up of the organizing committee will according to these information provide the fabric supplier information to designers, make the supply and demand both sides have reached a cooperation quickly." The head of the organizing committee said.

"This session of China international fabric design contest will be hundreds of new products of China's excellent textile enterprises and humen links local clothing brand purchase demand, enables the local brands to rely on China's textile fabric development and production of the comprehensive advantages of forming industrial chain upstream and downstream of the collaborative innovation, establish a unique technical barriers to competition, to build a cohesive, impact value chain, refactoring competitive edge of textile and apparel supply chain value ecosystem." "Said li binhong.